Guest writer: Lizzie Wirgau
OUR STORY
We started Market Colors in August of 2011. Throughout our trips to Malawi and Kenya, we came face to face with “poverty” in a new way. What we previously thought was just a distant land became a place filled with friends and some of our favorite, and most difficult, memories. Pictures in Time Magazine sent us back to visits with refugee women across East Africa. We found ourselves awake at night, restless… anxious and willing to do whatever God called us to do.
On my second trip to Malawi, I met Gloria and Tiliangati. Gloria was 8 and Tiliangati was just a baby. Their mother, Lamas, had AIDS and was dying of pneumonia. I learned that when Lamas died, she would not have anything to leave to her children and her neighbors would have to look after them. It wasn’t because she was a bad mother. As a single mother, she simply did not have the means to provide for them. We sat outside her hut, placing hands on Lamas, asking God to comfort her and provide for her children. She passed away 8 days later.
OUR SOLUTION
We want to equip families in Africa. There are groups throughout the continent teaching women like Lamas how to become skilled craftsmen. They are showing them there is another way: provide for themselves in an honest way that honors the Lord. As often the sole providers for their large families, the craftsmen are fiercely driven. They have an extraordinary work ethic and exceptional drive and determination. But these craftsmen have such a small market where they can sell their products. We want to equip them to take their products from the village market to the world market. We believe that Market Colors can and will do this through promoting and selling their products through our e-commerce website. Our work is centered upon the goal of creating thousands of sustainable jobs throughout the continent.
We sell products made by groups in Ethiopia, Kenya, and Malawi. Some products we carry are: purses, laptop cases, iPad carriers, scarves, rugs, and accessories. Our competitive edge lies in the fact that each product is 100% handmade and accompanied by a product card, providing details about the African craftsman who made it.
Rather than doing charity work with just instant gratification, Market Colors equips men and women to sustain themselves for years. All surpluses are reinvested in Africa. Public support is raised to expand our reach to new groups of craftsmen throughout Africa.
We are a nonprofit organization utilizing the most current domestic and international business practices, Internet technologies, marketing tactics, and international finance to create a successful and sustainable business model. We honor the World Fair Trade Organization’s 100% Fair Trade commitment and have established fair trade working principles of our own.
Visit our store! Add us on Facebook and Twitter. Follow our blog. Spread the word about the craftsmen!
Together we can transform lives throughout Africa.
Lizzie Wirgau
Founder