What percentage of all giving was given corporately in 2010? Maybe you are surprised it was not the largest percentage. According to Giving USA 2011 Report: Individuals gave 73% of total charitable gifts in 2010; followed by Foundations at 14%, then Bequest 8% and last Corporations with 5%.
Corporate giving is very important to some charities and is their only source of funding. Others simply target corporate gifts for many reasons. The report on Corporate Giving is found at the link by the Committee Encouraging Corporate Philanthropy . The report is free and you may find the CECP a good resource on not only giving but several tools for bench marking your corporation giving.
” CECP’s analysis found that giving fell at 59% of companies in 2009, with 40% of companies decreasing by 10% or more. In contrast, aggregate corporate giving in CECP’s year-over-year matched set of 95 companies rose in 2009 to $9.93 billion, up 7% from 2008 and reaching the highest value in four years. The increase is largely attributable to corporate mergers resulting in combined giving budgets and increased donations of medicine by pharmaceutical companies, responding when millions of Americans lost their health insurance due to unemployment.”
A few years back I was in shock that individuals and bequests were more than 80% of giving total. We all do make a difference in the hours we give the money we give and the influence we share to make our communities and the world a better place. Give and it will be given unto you.